Galaxy advert CSP

 


1) What key conventions of TV advertising can you find in the Galaxy advert?


.Creative or Original concept/USP

.Narrative (Storyline)

.Mise-en-Scene( CLAMPS)

.Editing (fast-paced, slow-paced, juxtaposition 

.Camera Shots (and their effect

.Sound (Music, Dialogue/Voicover, Sound effect)

.Logo and Slogan

'Call to action' - how audience can buy/support/take part



2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.


The key message to the Galaxy advert is you should buy their product. slogan saying "why have cotton, when you can have silk". Meaning better quality and richer.



3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 


Audrey Hepburn is a women who was a popular actress in the 1950s.


4) What is intertextuality?


Intertextuality is when one media text references another media text.


5) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?



6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 


Hero (or protagonists) - Chauffeur of Audrey Hepburn

Heroine (or princess - Audrey Hepburn

Doner - Bus driver (donates his hat)

Helper - Chauffeur's car

Villian (antagonists/false Hero) - Fruit/ fruit car


7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

.

1. Equilibruim - Audrey Hepburn Travelling through Amalia Coast (Italian Village).

2. Disruption/Disquilibrium - Fruit Car stops bus and disrupts Audrey's joruney.

3. New Equilibrium - Audrey Hepburn gets into Cheuffeur's car and continues her journey.


8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 


Audrey Hepburn is being represented as heritage, classiness and elegance. 



9) What representations of gender can you find in this advert?


Men and Women?


10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 


Women – feminine attire, flirtatious, Propp’s Princess’s, trusting.

 Men – working, Propp’s helpers and hero’s.

Time :1950's - Friendly, slow-pace of life, simpler time

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