alfie media

  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  Women were considered the weaker sex and often treated as second-class citizens    in the 1950s. They were dependant on their fathers or husbands to make most decisions on their behalf. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. that women had to do make the men happy and do as there told. 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? from the last 60 yeareas  

  1) What year was the advert produced? it was in 1955  2) How were women represented in most adverts in the 1950s? women where known as to stay at home and do all the cleaning and cook food   3) How does the heading message ('OMO makes whites bright') and the typography promote the product? women needed to known  this important story in 19955 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? make up reinforces the the expedition of precinct (look pretty doing housework)  5) Why is a picture of the product added to the bottom right of the advert? this is called a pack shot she you know what the product is when you go shops  6) What are the connotations of the chosen colours in this advert - red, white and blue? used the coluers to the union jack flag as there was ww2  7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples