alfie media

  1) Why did Facebook buy Instagram for $1bn in 2012?   facbook seen instagram makeing more pepole ues the app so facebook wanted to do the as buy adding  new   features that helped it grow to more than 1 billion users. 2) What are the benefits for media companies of vertical integration? they get a wider audience  so that means  more money and more people om there platform.  3) What are the benefits for media companies of horizontal integration? horizontal integration is when a company byes an other company at the same leave of distribution.   4) What is a subsidiary? 5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you). 6) Read this  BBC article on Disney buying 21st Century Fox . List 10 companies that are part of the Disney media empire. This graphic may help you:  abc espn  (80% stake) Touchstone Pictures marvel   lacas film  A and E (50% equity holding with Hearst Corporation) the history Channel  (5

  1) Write a definition of a   passive  audience:       An audience that is exposed to media/marketing material but doesn't actively engage with the content or messaging . 2)  Write a definition of an  active  audience:  An active audience  engages, interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it . A passive audience is more likely to accept the messages encoded in a media text without challenge and are therefore more likely to be directly affected by the messages. 3) Write a definition of the  hypodermic needle theory:  4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you: 

  1)  What is the preferred reading of a media text? The meaning the producers intend to communicate. This builds on the idea that producers can position the audience in a certain way and influence their reading so they accept the intended message by using recognised codes and conventions (such as stereotypes). 2) What is the op-positional  reading of a media text? The opposition reading goes against the meaning the producers are trying to create. The audience reject the intended message and construct an opposite reading instead. This can be due to their own social, political or moral beliefs and values.  3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? to stand up for your self and dont  be a victim just because   there   more off them  4) Why might young people reject this reading and construct an op-positional  reading of the trailer? trailer  for the film Harry Brown: that not all  young kids are all bad        5) Write a 1

  1) Pick  three  camera   shots  from the Doctor Who scene and explain what type of shot it is and what meanings or effect they have on the audience.when they do the cut thing we people  that keeps moving from to one person to  another . close up shot at 39 seconds  Big close up / Extreme close up (BCU/XCU) at 45 seconds   2) Pick  one  camera  angle  that is used in the scene and explain the effect it has on the audience.when they use   the cut camera  thing when it cut to one person to another and keeps dong it to crate tension in this film .    sandblasted shot used to introduce location,set the jene or show location (this was at 2 minutes and 15 seconds)    3) Pick one aspect of  mise-en-scene  from the scene and explain what connotations are being communicated to the audience.they use a ni og t seen to make it all fit in with all what going on in the  film.  setting  the setting is in a powerhouses to make it look like there doing something that  not meant to be happening   light