OSP: Introduction to influencers

 1) What years did YouTube, Twitter and Instagram launch? YouTube came out in 2005,twitter came out in 2006,instagram came out in 2010


2) What is the definition of an influence a person with the ability to influence potential buyers of a product or service by promoting or recommending  the items on social media.


3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Marcus Rashford and has over 17m on Instagram Marcus partnered with FareShare and made several significant financial donations to help ensure vulnerable children could continue to access food from Fare Share, calling on his millions of followers to donate and support too.

4) How big is the influencer industry according to the article?

5) What are the problems associated with being an influencer?
  • Blurred Personal Boundaries.
  • The Pressure of Keeping an Image.
  • Online Hate and Abuse.
  • A Struggle to Maintain Creativity
6) Why is it suggested that audiences actually like being sold products by influencers?
because the person might see it as oh he's using it so i will becaues i want to be like him 
7) What representation of beauty is often found on Instagram or other influencer sites?

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

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